CONTEXT & OBJECTIVES
A group of luxury brands wanted not only to understand the sociocultural dynamics that would impact their markets, their consumers, their brands but also to get according specific innovation guidelines to inform their product / marketing / digital / communications strategies
PROJECT & BENEFITS
We pulled a team of global multidisciplinary Experts together and led trend forecasting workshop to discuss, evaluate and select the most relevant macro trends.
We then engaged our left and right brainers team with our client’s to imagine future innovation opportunities / territories that we brought to life into articulated concepts.
